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Visa launches an initiative to popularize NFT

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Payment giant Visa and artist Micah Johnson have agreed to launch an educational project that will help creators of digital art learn about the potential of the non-fungible tokens (NFT).

Thus, former Major League Baseball player Micah Johnson switched to creativity after his career. Previously in February, lots from the Aku NFT collection created by him with the image of an African-American boy dreaming of becoming an astronaut attracted $1.4 million in just seven minutes.

In addition, a community of thousands of his supporters lined up around Johnson. Moreover, they share his visionary views about the possibility of dreaming and going beyond the limits of restrictions, they are convinced of the payment company.

Digital renaissance in the art world

“Under the leadership of the crypto community. I was able to build a small business around Aku. Which can grow into a global media company,” said Mika Johnson.

The partnership will focus on creating a program designed to help creators understand the essence of NFT. Together with the use of blockchain technology in the production and sale of digital goods. Micah Johnson will be its curator.

“We are at the beginning of a digital renaissance in the world of art and content creation. A thriving ecosystem of artists, musicians, writers, photographers and curators forming communities at the intersection of culture and commerce. NFT will lower the entry barrier to creating their own business for digital creators around the world,” said Cuy Sheffield, head of the crypto division and vice president of Visa.

An image from Micah’s Aku series, which features a young Black boy who dreams of becoming an astronaut (Credit: Micah Johnson)

Pilot group of authors

Then, after an open application process, the company will identify a pilot group of authors. Therefore, they will receive sponsorship and the opportunity to reach a new audience through the global network of Visa partners.

“I’m looking forward to working with and learning from a well-known business, like Visa,” Micah says. “We want to provide creators with the resources they need to stay at the forefront of this transformation by working together.”

Recall that earlier in August, Visa acquired NFT CryptoPunk #7610 for 49.5 ETH; approximately $150,000 at the exchange rate at the time of sale.

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