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Ubisoft will seek to invest in and create blockchain games


Ubisoft, one of the world’s leading video game companies and the creators of popular franchise titles like Assassin’s Creed, Far Cry, and For Honor, held their Q2 results call this week, during which blockchain was a hot subject.

Yves Guillemot, CEO of the French firm, announced plans for investment and adoption of blockchain-centric gaming companies on the platform. In addition to reporting 15% increase in unique active players in the first half of the year compared to 2020. And that Assassin’s Creed Valhalla has become the company’s second most profitable game in its history.

Despite noteworthy achievements in the field, such as the investment of Animoca Brands, the creators of the Ethereum-based metaverse game The Sandbox, Guillemot remarked that the platform is still in its early stages of development.

Moreover, in April of this year, Ubisoft became a validator node on the Tezos network. A channel node operator on the Aleph.im network in July. And a founding member of the Blockchain Game Alliance, a group aimed at promoting the adoption of the two industries.

Blockchain will enable more play-to-earn

Frédérick Duguet, Ubisoft’s Chief Financial Officer, praised the potential influence of blockchain technology on the game business.

“We believe that blockchain will enable more play-to-earn. Allowing more gamers to earn and own content, and that it will significantly boost the industry. We’ve been dealing with a lot of small businesses that are interested in blockchain. And we’re starting to have a decent understanding of how it may affect the sector. We want to be one of the important players in this space.”

Valve, a fellow gaming company, recently made widespread news after making the controversial decision to prohibit all crypto, blockchain, and NFTs games. As well as content from its Steam marketplace, claiming that the assets have no inherent value.

In response to the prohibition, digital advocacy group Fight for the Future, along with the Blockchain Game Alliance, Enjin, and 26 other blockchain game projects, published an open letter urging the corporation to reconsider its decision. Claiming that decentralised autonomous organisations (DAOs) and non-fungible tokens (NFTs) can help advance “decentralised, democratic, interactive, player-focused systems”.

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