The Sandbox announced a partnership with Warner Music Group, or WMG, on Thursday. In order to build a virtual musical theme park and concert venue. The Warner Music Group’s LAND in The Sandbox will showcase concerts and live events showcasing WMG-represented artists and talent.
Warner Music made its first foray into the nonfungible token (NFT) metaverse with this venture. The company’s mission, according to a statement, is to create engaging social experiences that will help Warner Music artists. It might give artists a new way to interact with their fans, try out virtual entertainment, and establish new money streams while reaching a worldwide audience.
The alliance “brings the open metaverse one step farther in the direction of fan-owned and community-driven initiatives,” according to Sebastien Borget, The Sandbox’s chief operations officer and co-founder.
“Through NFTs, we’re developing The Sandbox as a fun entertainment destination where producers, fans, and gamers can enjoy one-of-a-kind immersive experiences and become closer to their favourite musical artists,” he added.
The Sandbox has been dubbed one of the most competitive metaverses to rival Decentraland. Because of its consistent high trading volume. The Sandbox will organise a LAND sale in March 2022. In order to allow music fans to purchase LANDS adjacent to the WMG property, according to the firm.
The Walking Dead, Snoop Dogg, Adidas, Steve Aoki, The Smurfs. As well as CryptoKitties are among the latest partners to purchase real estate in The Sandbox metaverse.