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HomeUncategorizedSpotify’s HiFi strategy was a good one. Apple and Amazon ruined it

Spotify’s HiFi strategy was a good one. Apple and Amazon ruined it

It was nearly four years ago that Spotify touted its next big feature for music lovers: lossless streaming, aka Spotify HiFi. 

Finally, Spotify Premium users would get the chance to “upgrade their sound quality” from Spotify’s lossy 320Kbps Ogg Vobis codec to lossless CD-quality audio, with Billie Eilish and Finneas extoling the virtues of lossless Spotify HiFi streaming in a promotional video…
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