Home News South Korea embraces the proto-Metaverse

South Korea embraces the proto-Metaverse


The people of South Korea, as well as a growing number of significant corporations, have begun to embrace and incorporate the Metaverse into their daily lives in novel and surprising ways.

To improve consumers’ shopping experiences, two large stores in the nation have added Metaverse and AI features.

On Nov. 16, GS Shop launched home shopping in the Metaverse by demonstrating the inner workings of a food processing plant. Its purpose was to reassure clients about the facility’s and food’s quality.

GS Shop created 3D representations using scans of the actual space. Customers using augmented reality (AR) equipment, such as the haptic gloves Meta showcased this week, may visit the plant in virtual reality to observe how their food was created.

Additionally, Jason Ye, co-founder of DeSpread, a multi-chain ecosystem accelerator, has witnessed a surge in Korean businesses entering the Metaverse. He remarked, “It seems like every firm these days is plunging into the Metaverse and Play to Earn”.

“Korea is home to a slew of massive Internet Protocol addresses. You may create a fantastic business model by combining those IPs with fantastic content. The Metaverse is only accessible if the contents are appealing.”


Avatars from the metaverse and artificial intelligence (AI) are appearing in a variety of areas, including retail, finance, and even government functions.

Lucy, a virtual model, was created by Lotte Home Shopping, which expects to surpass $14 billion in sales by 2020. Since Lucy has its own Instagram account, Lotte will utilise her in future video material and on social media. Lucy will certainly integrate into Lotte’s virtual store, which based on the Metaverse.

On the other hand, virtual reality is now being in use by the government. The Seoul City administration said on Nov. 6 that it aimed to construct its Metaverse platform, which would allow people to submit civil complaints, by 2023.

Besides, the ‘Metaverse 120 Center’, as dubbed, will manage virtual visits that do not require a visitor’s actual presence.

The Korean military declared on November 10 that by the 2030s, Metaverse apps will be present in army training programs.

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