Customers of 514 cinemas can buy tickets, popcorn and snacks using Bitcoin, Ethereum, Dogecoin, Litecoin, USDC, GUSD, DAI, Cosmos, Basic Attention Token and other cryptocurrencies.
Regal chief marketing officer, Ken Thewes said that the network strives to be “the best place to watch movies.” According to him, cinema customers asked to add support for digital assets. “We are pleased to find a partner in Flexa, a company that revolutionizes digital payments with advanced software and an innovative business platform,” he added.
Not the only cinema chain in US that accepts cryptocurrencies
Thus, Regal is not the only movie theater chain in the United States that accepts cryptocurrencies. Earlier, a competitor represented by AMC Theaters added support for Bitcoin, Ethereum, Bitcoin Cash and Litecoin. The CEO of the company Adam Aron announced this.
“You are probably aware that AMC will start accepting bitcoin as a ticket payment before the end of 2021. I want to confirm these plans and inform you that such an option will also be available to holders of Ethereum, Litecoin and Bitcoin Cash,” Aron said.
Moreover, the CEO of the company promised to add a similar opportunity in August. This happened at a press conference with investors after the publication of reports for the second quarter.
Accepting crypto payments
Recall that in May 2021, the American chain of convenience stores, cafes and gas stations Sheetz began accepting cryptocurrencies. It was the first chain of stores to allow shoppers to pay with digital currencies. The company has 622 points of sale in Pennsylvania, Ohio, Maryland, Virginia, North Carolina, and West Virginia.
The company also cooperates with the Flexa cryptocurrency payment system. Furthermore, it maintains customer accounts in the My Sheetz Rewardz loyalty system.
To pay, users need to install a special mobile application. In-store scanners are configured to accept payment through the application. Founded in 1952, for 2018-2019 sales during the fiscal year were $7.5 billion. Sheetz ranked in Fortune’s Top 100 Best Companies to Work with (2014, 2016–2020).