Home News Randi Zuckerberg joined Okcoin to grow female user base

Randi Zuckerberg joined Okcoin to grow female user base

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South Korean exchange Okcoin has hired Randi Zuckerberg as the head of the brand advisory board. Her task is to help attract more women to the field of cryptocurrencies.

Thus, the company has set a goal to increase the share of women in the customer base to 50% by 2025. Moreover, Okcoin allocated $ 1 million to finance the initiative.

The older sister of Meta co-founder and CEO (formerly Facebook) Mark Zuckerberg is an entrepreneur, founder of the social network Zuckerberg Media. In addition, she is the author of several books. For ten years, Randi worked at her brother’s company as a market development director and Facebook representative.

Bringing more women into the world of crypto

According to the press release, at the head of the council, she will advise Okcoin on attracting women to cryptocurrency projects, supporting blockchain programs and other initiatives under their leadership.

“Crypto and this new era of wealth creation should be open to everyone. I’ve joined Okcoin’s advisory council to support that mission and bring more women into the world of crypto,” Zuckerberg said.

Okcoin recalled the results of the survey, according to which the proportion of women among investors in cryptocurrencies is half that of men. The latter also prevails among the industry leaders. Therefore, the company stated that they are striving to change these trends.

Steadily growing to serve consumers in more than 190 countries

“Historically, women and other marginalized groups have been locked out of the traditional financial system. Cryptocurrencies are changing this norm”. Said Okcoin Chief Operating Officer Hong Fang.

Okcoin is one of the world’s oldest cryptocurrency exchanges. Founded in 2013, Okcoin has steadily grown to service consumers in over 190 countries. The exchange received regulatory authorization to operate in Malta and the Netherlands in July, despite its headquarters being in the United States.

American cryptocurrency company Circle launched an initiative aimed at women and minorities earlier.

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