Home News Nifty’s Inc. launches social NFT platform with Warner Bros. partnership

Nifty’s Inc. launches social NFT platform with Warner Bros. partnership

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Miami-based cryptocurrency venture Nifty’s has launched the world’s first NFT-focused social media platform.

Niftys.com’s first partnership with Warner Bros. will include a collection of limited-edition non-interchangeable characters from the upcoming animated feature Space Jam: A New Legacy. So, the film starring basketball champion LeBron James and Looney Tunes. It will be released in theaters and on HBO Max on July 16.

As part of the initiative, Nifty’s raised $10 million in a funding round involving Polychain Capital, Ethereal Ventures and others. The venture received new support from several other organizations. Including Coinbase Ventures, Dapper Labs, Samsung Next, and Topps, among others, according to the company.

The purpose of the platform is to provide users with a platform to interact. Regardless of whether they are familiar with NFT technology. So the platform allows its members to open and create NFT playlists. You can share it with friends or on the platform without requiring ownership.

The emphasis on accessibility rooted in Nifty’s belief that digital collectibles must be accessible to everyone. So that everyone can discover, share and use them, and that technological and economic barriers to interaction must be removed.

Warner Bros. will provide NFT to every user who registers at Nifty’s

Warner Bros. will provide one Limited Edition NFT to each user who registers with Nifty’s and visits Space Jam: A New Legacy to claim their collectible. Fans also have a chance to win a second NFT by sharing a post on social media about the collection.

The series will feature James and eight characters from Looney Tunes “Tune Squad” in both 2D and 3D animated versions. Digital collectibles will have five different rarity levels. According to Variety, the collection includes 91,000 NFTs. Rewards given out randomly. So, the randomized NFT issuance system assumes that absolutely anyone can receive, including one of ten legendary cards. Additionally, collectors can purchase additional collectibles (with randomized characters and rarity) individually for $ 2.99 each.

“We’re pleased to partner with Nifty’s in this new way of allowing our audience to interact with their favorite characters, connect with other fans, and enjoy our films on and off screen”, said Pam Lifford, president of Warner Bros.

We will remind, in March, Nifty’s completed a pre-seed round of funding, in which it attracted investments from billionaire Mark Cuban and Ethereum co-founder Joseph Lubin.

NFT to promote new shows

This is not the first time a major media company has used NFT to promote new shows. So, in May, Fox announced the creation of the Blockchain division of Creative Labs, which will oversee tokens based on the company’s intellectual property. The first Fox show, which, according to the corporation, will be “fully curated on the blockchain”, is the animated comedy series Crapopolis from Rick and Morty producer Dan Harmon.

Note that a collectible sports card autographed by LeBron James was sold at the PWCC Marketplace in April. The card went under the hammer for a record $ 5.2 million.

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