Home News NASCAR driver Landon Cassill opts for crypto payment in sponsorship deal

NASCAR driver Landon Cassill opts for crypto payment in sponsorship deal


NASCAR racer Landon Cassill has partnered with cryptocurrency broker Voyager to receive his salary in digital coins. The agreement with Voyager will last for 19 races, for which they will pay him in Bitcoin, Litecoin and VGX token.  

This is the first time in NASCAR that a rider will be paid in cryptocurrency. Cassill noted that he has been investing in digital assets for several years. Therefore, this innovative step is “comfortable” for him. The American driver claims to be the best in crypto as he has been doing it for a long time, although he says there are several other driving forces that are investing in digital assets.

The racer does not yet know what exactly he will do with the received cryptocurrency.

“I can trade cryptocurrency right now, until the market situation changes, or save coins until prices go up or down, and pay my bills with cryptocurrency,” said the racer.

Cassill believes in the future of cryptocurrencies

Cassill, a full-time Nascar Xfinity racer and a JD Motorsports driver. He has been involved in the crypto industry for several years. And met with Voyager CEO Steve Ehrlich at a conference two years ago. Ehrlich stated that the racer shares a common interest in cryptocurrencies and believes in their future.

“Landon Cassill’s focus and determination on the racetrack is evident in everything he does. Landon also shares our vision of cryptocurrency adoption everywhere, and we are proud to be the first company to receive a major NASCAR sponsorship entirely from cryptocurrency”, he said.

Cassill and “Voyager” concluded that the timing for the deal may be perfect, as it struck at a time when the cryptocurrency market is still recovering from the significant downturn inflicted in May. The volatility raised concerns among potential investors, but Cassill has no such doubts, perhaps with predictions that BTC will cost $ 100,000 by the end of the year.

The use of cryptocurrencies in the world of sports

This is not the first use of cryptocurrencies in the sports world. Trevor Lawrence, this year’s top NFL draft pick, was also fully paid in crypto after signing a deal with Sam Bankman-Fried’s Blockfolio investment app.

After making a big splash in football and basketball, cryptocurrency is now infiltrating auto racing.

Earlier today, leading racing team McLaren announced their entry into the NTF space, making Tezos its official technical partner.

Last year, Darrell “Bubba” Wallace’s NASCAR car was marked with the Bitcoin logo and the Cash App. The pilot sponsored by Twitter creator Jack Dorsey’s payment company Square. Wallace, 26, drives a Chevrolet Camaro ZL1 1LE.

Crypto.com, a cryptocurrency exchange service, signed a sponsorship deal with British sports car manufacturer Aston Martin in March this year. In 2021, the company returned to Formula 1 after a 61-year hiatus. Its cars bear the logos of the crypto exchanger.

Voyager — a cryptocurrency broker listed on the Canadian Stock Exchange.

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