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Motorcycle expert turns passion project into sports analytics platform on blockchain

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Scott Robinson decided to start a sports analytics platform after gaining experience in trading methods, technology, data science, and personal interest in motorcycle racing. Apex146’s founder discovered new ways to progress in the sports analytics company after including blockchain into the equation.

In fact, Robinson created an internship programme for a professor at the University of California, Santa Barbara, which began as a passion project. He created a system for analysing athlete performance in Grand Prix motorcycle racing with the help of students.

Additionally, Robinson built sports performance analytics that can be used in motorcycle racing using principles he learned working in capital markets and commodity trading at businesses like McKinsey & Company and Oliver Wyman.

According to Robinson, they employed “proprietary statistical methodologies to attain equivalent outcomes as the ‘Moneyball’ concept in baseball”. After some time, the company grew and raised money in a Series A round in 2020. While also enhancing its athlete performance indexing skills.

Blockchain in sports betting

Fast forward to today, when Robinson observed blockchain being in use in sports betting, he recognised the potential for breaking into the business with this new technology. “We thought there were two blockchain-based sports betting systems. That had a real potential of penetrating the market. And we thought there will be more in the next few years,” Robinson adds.

As a result, the team developed Chainlink. Which is a blockchain oracle that gives decentralised apps (DApps) access to Apex146’s sports analytics data. This may be usable by developers to create sports prediction markets based on on-chain analytics data and statistics. Resulting in dynamic interactions within DApps.

Aside from that, he joined the nonfungible token bandwagon by selling sports memorabilia for fun.

Meanwhile, venture capitalists have noticed the crypto and blockchain businesses’ potential. According to a recent KPMG fintech analysis, over $30 billion in investments have come into the industry in the last year. Demonstrating blockchain’s importance in the global financial ecosystem.

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