In fact, the soccer club wants to educate its followers on decentralised Web3 technology, which is gaining traction among mainstream businesses and brands. The players will wear the new shirt for the first time against Southampton on Saturday.
Man United’s previous sponsorship deal with AON terminated last month, and Tezos will pay a premium of 33% on top of the $27 million per year arrangement. Moreover, MTezos will assist the soccer club in increasing its exposure to Web3 technology, and it may play a crucial part in the development of various digital fan products and collectibles in the near future.
A majority of global sports brands are experimenting with blockchain and Web3-based technology. As well as innovative ways to link athletes with fans. Man United plans to create a fan environment based on the Tezos blockchain’s metaverse concept. Which would provide fans with individualised experiences. The network will employ Tezos’ native coin.
The CEO of Alliances and Partnerships of Manchester United, Victoria Timpson, stated:
“This is a highly exciting relationship for Manchester United. Because it ties us with one of the most sophisticated, dependable, and sustainable blockchains in an area of technology. That has the potential to fundamentally revolutionise how everyone, including the Club and our supporters, interacts.”
Tezos, a proof of stake (PoS) blockchain, has joined the growing list of blockchain firms entering mainstream sponsorship deals. Earlier, Tezos has signed sponsorship deals with Formula 1’s McLaren Racing and Major League Baseball’s New York Mets.