Following the formation of a Web3 team under Google Cloud on May 6, Google is now looking for a full-time individual to oversee its global Web3 marketing initiatives.
According to the job posting, Google Cloud is hiring a ‘Head of Product Marketing’ who will be responsible for increasing awareness of Google Cloud’s Web3 projects as well as creating customer demand for the relevant services.
Amit Zavery, Vice President of the Cloud, reportedly stated his goal for making the famous search engine’s Cloud the primary choice for developers in Web3 in an email sent to staff just before the start of the Web3 team:
“While the world is still early in its adoption of Web3, it is a market with immense promise, with many clients asking us to expand our support for Web3 and crypto-related technologies.”
Creating annual goals for Web3 and raising awareness across various groups of the Web3 audience are some of the primary responsibilities of the role in question, in addition to overseeing marketing campaigns.
Google has a history of launching and abandoning several internal projects
New York, San Francisco, Seattle, and Sunnyvale are the only cities where you can apply. Although Google has a history of launching and abandoning several internal projects, this is the company’s first foray into Web3.
Gavin Wood, the founder of Polkadot (DOT), discussed the growth of Web3 during a talk at the World Economic Forum’s Annual Meeting 2022. Web3 applications, according to Wood, do not need to expand beyond their current functionality:
“I don’t think Web3 needs to evolve too much from its origins right now, but it may in the future.”
Wood also discussed how Web3 broadened the discourse beyond Bitcoin (BTC), smart contracts, and decentralised finance (DeFi) to include the underlying technology that underpins the crypto world.