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Crypto spawns most expensive adverts on Telegram in 2021


Cryptocurrency-themed advertising has become increasingly popular on Telegram, with some ad agencies predicting that by 2021, crypto will be the costliest ad type on the site.

According to a survey released on Thursday by ad marketplace Telega.in, the average cost per 1,000 impressions (CPM) of crypto ads on Telegram in Russia increased by more than fourfold in 2021.

By the end of 2021, the CPM for such crypto advertising had risen to 6,700 Russian rubles ($90), making it the costliest sort of ad on Telegram’s marketplace, surpassing themes like trading and investments.

Crypto advertisements were also among the most valuable on Telegram in terms of overall volume share. Accounting for more than 6% of all ads on the platform. Trailing only investments and business, which accounted for 13% and 10%, respectively.

According to study author Dmitry Kornilov, the analysis includes data exclusive to Telega.in’s own ad business, rather than depending on information from Telegram’s official ad service or sponsored messages, which started in November 2021.

“The most popular clients among our advertisements are those from crypto projects. The demand for advertising has increased tremendously in the last six months,” a Telega.in executive noted. Adding that their CPM figures are based on orders that flow through their marketplace.

Cryptocurrencies, exchanges, initial DEX offerings, blockchain gaming, including play-to-earn games, and nonfungible tokens were among the most popular crypto advertisements on Telega.in in 2021, according to the company. Telega.in is an unofficial Telegram-based ad marketplace in Russia that also operates a global ad business called Telega.io. It was founded in 2016. In October 2021, the firm carried out a similar investigation.

In 2021, the crypto ad sector was rapidly growing in tandem with the entire crypto market value. Which surpassed $3 trillion in November. Some advertising regulators, such as the Advertising Standards Authority of the United Kingdom, have been actively monitoring the space. Removing many adverts and giving warnings to significant industrial corporations. In recent months, regulators in countries including Spain and Singapore modified their crypto advertising laws.

UK advertiser ASA continues crypto ad banning spree

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