Cryptocurrency exchange Crypto.com wants to show a television commercial about the humanitarian crisis in Ukraine at Sunday’s 94th Academy Awards.
Crypto.com CEO Kris Marszalek announced on Wednesday that the exchange had teamed up with the International Committee of the Red Cross (ICRC) to launch a campaign to benefit those suffering in Ukraine’s war-torn country. The platform already permits donations in crypto, fiat, and nonfungible token purchases to the humanitarian network Red Cross Red Crescent. However, the CEO did not explain what the campaign will include. Until March 31st, the exchange will match donations up to $1 million.
“The humanitarian crisis in Ukraine is worsening. And I believe it is our responsibility to help people who are suffering,” Marszalek added. “Throughout this tragedy, the whole bitcoin community has come together to demonstrate who we are, and our ideals. As well as the significance of what we’re building to the rest of the world.”
Campaigns from all over the world are supporting Ukraine
As of March 24, a month after Russian armed forces entered Ukraine, more than 3.6 million people had fled the country, according to the International Committee of the Red Cross. According to reports from Ukraine, millions of people are facing food and water shortages. In addition to lack of medical care owing to the damage or destruction of numerous hospitals, and displacement. As a result of being forced to flee the country’s eastern regions.
Many private companies are supporting Ukrainians by allowing donations of digital assets like Bitcoin (BTC) and Ether (ETH). Along with collecting crypto donations directly through wallet addresses issued by the Ministry of Digital Transformation, Ukraine’s government launched a donation website on March 14 in collaboration with exchanges FTX and Kuna, as well as staking platform Everstake. As previously reported, as of March 9th, various charities, humanitarian organisations. As well as government wallets had received approximately $108 million in cryptocurrency to aid Ukraine.
In addition to its efforts in Ukraine, Crypto.com announced on Tuesday that it will be an official sponsor of the 2022 FIFA World Cup. Which will be held in Qatar starting in November. In the previous year, the exchange has undertaken a huge marketing push. Working with a number of sporting groups, including the Australian Football League, Formula One, and the Ultimate Fighting Championship.