Cryptocurrency exchange Crypto.com has partnered with the professional women’s football team Angel City Football Club. In order to enhance its brand exposure in the United States.
Crypto.com announced on Tuesday that it had teamed up with the Los Angeles soccer team. In order to raise awareness of crypto, blockchain, and Web 3.0 among Angelenos, soccer fans, and sportsmen. The cooperation aims to promote “financial knowledge, independence, and financial empowerment” for women, according to the exchange. Which plans to continue looking for “new and meaningful methods” to invest in L.A.
“Web 3.0 and cryptocurrency are quickly altering our society. Hence, we want to make sure that women are part of the process as investors and creators”, said Julie Uhrman, co-founder and president of Angel City Football Club. “We’re delighted to collaborate with [Crypto.com] to educate our community and players about cryptocurrency, as well as to empower our players to leverage the potential of NFTs to engage with and build deeper relationships with their fans.”
Additionally, the collaboration marks the crypto exchange’s most recent entry into the Los Angeles market. In November, Crypto.com announced a $700 million deal to name the city’s multi-purpose Staples Center. The NBA’s Los Angeles Clippers and Lakers, as well as the NHL’s Los Angeles Kings. And the WNBA’s Los Angeles Sparks, have all played at the venue. Which slated to officially change names on Saturday.
In conclusion, Crypto.com has partnered with high-profile personalities and businesses to promote cryptocurrencies and blockchain technology as it evolves. The firm and the Ultimate Fighting Championship announced a $175 million sponsorship deal in July. Beginning in October, actor Matt Damon was in commercials all over the world.