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Croatia’s largest supermarket chain now accepts crypto

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Konzum, Croatia’s largest grocery chain, is keeping up with the times by accepting cryptocurrency payments such as Bitcoin (BTC).

On Dec. 1, the firm stated that it now takes nine cryptocurrencies as payment in its online shop, allowing users to buy food, hygiene items, and home goods using cryptocurrency.

Bitcoin, Ether (ETH), Bitcoin Cash (BCH), EOS, Dai (DAI), XRP, Stellar (XLM). As well, stablecoins like Tether (USDT) and USD Coin are among the supported cryptocurrencies, according to the release (USDC).

Konzum teamed with local crypto payment processor Electrocoin to install PayCek. A system that allows retailers to accept cryptocurrency payments, to enable the new crypto payment option. Because of the extreme volatility of cryptocurrency values, the PayCek method gives customers a set exchange rate at the start of the transaction. Giving them ample time to complete it successfully, according to the statement.

On the other hand, Konzum now only takes cryptocurrency as a form of payment online. However, the company wants to expand the payment option throughout its whole retail network in the near future. In Croatia, the business employs more than 10,000 people and has over 700 outlets.

The company’s dedication to global trends and developments in the retail industry. According to Konzum board member Uro Kalini, is demonstrated by the implementation of crypto payments.

“We are happy to be leaders in another field that is fast evolving and defining the future,” he said. “As Croatia’s largest retail chain, which has been a consistent leader in the domestic market in terms of commercial outcomes and technological accomplishments for nearly 65 years”, he added.

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