Home News Coca-Cola officially gets into NFT for charity

Coca-Cola officially gets into NFT for charity


Coca-Cola has partnered with Tafi to create its own collection of non-fungible tokens (NFT). So, the company will present a collection for the International Friendship Day, which celebrated on July 30th. NFT buyers will have access to the Casket of Friendship (a crate styled as a soda machine) that randomly drops collectible virtual items. NFT’s The Friendship Box collection inspired by gaming loot boxes.

The NFT package called The Friendship Box will be sold in one lot. It will contain four multi-touch NFT exclusive Mystery Items that unlocked only to the winning bidder upon opening the box.

The Friendship Box, itself a rare NFT. It presented as a kit that “transforms 1956 Coca-Cola collectible vending machines for the metaverse.”

The vintage Coca-Cola NFT refrigerator also packs an audio visualizer that records the sounds of opening, pouring, and consuming a Coke, a redesigned 1940s famous brand card and perhaps the most interesting NFT – a futuristic interpretation of the old form of delivery courier jackets. The jacket also has a unique version that can be worn at Decentraland.

And that’s not all! Some of the items will be shown only with the launch of the auction.

Each token is unique

Each NFT created to capture the core elements of the Coca-Cola brand; reinterpreted for the virtual world in exciting new ways”, said Selman Careaga, President of Global Coca-Cola Trademark.

Note that NFT tokens are unique and not divisible. Such tokens used to confirm ownership of an object; they cannot be replaced without the consent of the owner.

Coca-Cola representatives also promised to reward NFT owners with additional gifts. The sale of non-fungible Coca-Cola tokens will begin on July 30 on the OpenSea marketplace. Bets and payments are made using Ethereum cryptocurrency only. The company promised to send all proceeds from NFT sales to the sports charity Special Olympics International.

We also note that in June 2020, reported that Coca-Cola vending machines in Australia and New Zealand will begin accepting cryptocurrencies. As part of a partnership between Coca-Cola Asia Pacific division Amatil and Centrapay.

NFT market

The market for non-fungible tokens in the first half of 2021 grew to about $ 2.5 billion. Considering that in the first half of 2020, sales amounted to about $ 13.7 million; then in the first half of the year they grew more than 182 times.

The reasons for the demand for NFTs are different: some view them as collectibles, while others see them as investments in order to speculate on price increases.

As a reminder, on July 26 it became known that the Hermitage will also release a limited series of NFT tokens with digital copies of paintings from its collection. To this end, the museum began cooperation with Binance NFT; a marketplace for one of the largest crypto exchanges in terms of trading volume. The works will be available at the end of August this year.

Social media platform Nifty’s in partnership with Warner Bros. released NFT on “Space Jam 2: The Next Generation”.

Earlier, the men’s magazine Playboy in collaboration with the marketplace SuperRare presented a collection of non-fungible tokens dedicated to Miami Beach.

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