American fast-food multinational chain Burger King and online broker Robinhood have signed an agreement under which prizes in Bitcoin (BTC), Ethereum (ETH) and Dogecoin (DOGE) will be raffled off between the participants of the Royal Perks loyalty program. USA Today reported this.
Thus, the prize fund contains 20 BTC, 200 ETH and 2 million DOGE. Within three weeks, customers from the U.S. who have spent more than $5 in Burger King will become participants of the drawing. In addition, to receive the winnings, they will have to register on Robinhood.
“Most of the prizes are presented in Dogecoin, a few lucky ones will receive 1 ETH or 1 BTC”. Said Maria Posada, vice president of digital services at Burger King North America.
Cooperation with the NFT marketplace
Recall that previously in September, Burger King unveiled a collection of non-fungible tokens (NFTs) as part of Keep It Real Meals. This advertising campaign was featuring musical artists Nelly, Anitta and LILHUDDY, produced in conjunction with the NFT marketplace Sweet.
The NFT marketplace Sweet announced a collaboration with Burger King. The fast-food chain has joined the NFT fight, and its new campaign is unlike any previous NFT concept. Almost six million Burger King meal boxes had QR codes as part of the company’s “Keep It Real Meals” campaign.
According to Burger King’s release, scanning the QR codes unlocks a digital collectible, and “gathering them can lead to earning additional NFTs”.
Earlier in July, Brazilian Burger King released Dogpper dog biscuits with the taste of grilled meat. Customers are able to pay for the product in Dogecoin.
One unit of Dogpper costs 3 DOGE (~$0.75 at the exchange rate at the time of writing). Cookies are also selling for Brazilian reals. Moreover, its name refers to the most popular burger chain – Whopper.
Part of the proceeds from the sales of Dogpper company promised to send to the non-profit organization for the protection of animals Petlove.