Adobe software developer has introduced a new feature in the Photoshop graphics editor aimed at creators of non-fungible tokens (NFT). The company’s chief product officer Scott Belsky revealed details in the Decoder podcast.
Thus, according to him, the tool will allow you to prepare images in the form of NFT. Also, add additional information about the content creator. Moreover, potential NFT buyers can check these credentials on the website.
“By adding social media and wallet addresses to your credentials, you can further convince consumers that you really are the creator of your content”. The company’s blog says.
Adobe started the Content Authenticity Initiative (CAI) in 2019 in partnership with Twitter and the New York Times. This was made to fight visual misinformation and protect authors by using digital provenance. The initiative helps to let people know whether a piece of media they saw on your website, for example, was edited by a member of your team or by an unidentified third party.
In addition, Belsky noted that demand dictated the development of a new solution. Artists complained about copying works of art created in Photoshop. Adobe will use an open-source method to sign an image indicating the identity of the creator.
The company’s new Content Credentials system provides and evaluates digital content provenance and attribution. All Creative Cloud subscribers will be able to use CAI’s Content Credentials feature across Adobe products and workflows.
Entering into a partnership with the NFT marketplaces
As part of the initiative, the company has entered into a partnership with the NFT marketplaces OpenSea, KnownOrigin, Rarible and SuperRare. Content authors will also be able to demonstrate their NFTs on personal pages of Behance. They will include links to marketplaces.
OpenSea spokesperson said that this partnership reinforces the commitment to empower users with more tools as they collectively rethink how to transfer digital goods online. “Working in tandem with market leaders like Adobe and the growing NFT community, we will continue to provide features to increase trust and transparency throughout the metaverse.”
Earlier, Visa and artist Mika Johnson agreed to launch an educational project that will help creators of digital art learn about the potential of NFT. The partnership will focus on creating a program designed to help creators understand the essence of NFT. Together with the use of blockchain technology in the production and sale of digital goods. Micah Johnson will be its curator.